Design Partner Agreement

A contract to help startups onboard their earliest users and customers while protecting their intellectual property.

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Start on the right foot

Everything you need to onboard your startup’s design partners.

Industry-standard terms

Written by a committee of tech attorneys, specifically for startups. Vetted with early-stage investors, operators, and founders.

Built for design partnerships

Easily build in commitments about feedback, deployment, and case studies.

Includes IP protections

Develop your product with design partner input while preventing roadblocks during due diligence for fundraising or acquisitions.

Using this agreement

Common Paper agreements consist of a signed Cover Page and Standard Terms that are hosted online and incorporated by reference. Creating and executing an agreement is easy:

Fill out your Cover Page

This document helps you and your design partner agree on important terms of your partnership such as feedback obligations, case studies, fees, and future discounts.

Send for signature

Once both parties have agreed on the terms, send the Cover Page for signature using your preferred method.

About this Common Paper agreement

What is a design partnership?

Design partners are the first users of a startup’s product. Design partners work closely with the startup to provide critical feedback in exchange for early access and favorable (or free) pricing. Read more about design partnerships in our guide on How to Work with Design Partners.

Why do I need a contract?

Unlike a non-binding letter of intent or a handshake, the Design Partner Agreement helps you create buy-in and clarify expectations while protecting your intellectual property.

How do I use this agreement?

To execute an agreement using the Common Paper Design Partner Agreement, first download a copy of the Cover Page in your preferred format. Then finalize the terms of the agreement with your counterparty and input those terms into the corresponding bracketed section of the Cover Page. Finally, sign your Cover Page with your counterparty via the signing process of your choice. The Cover Page incorporates the Standard Terms by reference, completing the executed agreement.

I see this agreement is hosted online. Does that mean it will change?

Version 1.2 of this agreement will remain unchanged and hosted at commonpaper.com/standards/design-partner-agreement/1.2. Over time, we will create new versions to accommodate changes to the law and additional use cases. We expect future changes to occur infrequently, and they will be posted as a new version. However, any new versions will not change agreements that incorporate prior versions.

How was this agreement created?

The Common Paper Design Partner Agreement was created by a committee of dozens of attorneys representing technology vendors, procurement teams, boutique firms, and Big Law.

Do I have to incorporate the Standard Terms by reference?

You can also download the full version of the agreement here and include the Standard Terms in the agreement itself.

Can I customize the Cover Page?

Yes, you can feel free to change the Cover Page any way you like. Many companies decide to add their company branding or logo and edit some of the text. The only thing you are required to keep is the license information and link to the Standard Terms.

Can I customize the Standard Terms?

All modifications to the Standard Terms should be made by addendum on the Cover Page. Incorporating the Standard Terms by reference from the Common Paper website gives both sides assurance that all key details and modifications are explicitly called out in the Cover Page.

What license is this agreement released under?

Common Paper agreements are free to use and modify under CC BY 4.0.

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This agreement is free to use or modify under CC BY 4.0. The agreement is available in the following formats.

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Standard Terms

Cover Page

Cover Page &
Standard Terms

Optional info sheet

Streamline your full contract workflow

Everything you need to get your agreement sent and signed today:

Templates -> Proposals -> Negotiations -> Approvals -> Esignature -> Recordkeeping

Design Partner Agreement

This Agreement has 2 parts: (1) the Key Terms on this Cover Page and (2) the Common Paper Design Partner Standard Terms Version 1.2 posted at commonpaper.com/standards/design-partner-agreement/1.2 (“Standard Terms ”) , which is incorporated by reference . If there is any inconsistency between the parts of the Agreement, the Cover Page will control over the Standard Terms. Capitalized and highlighted words have the meanings given on the Cover Page. However, if the Cover Page omits or does not define a highlighted word, the default meaning will be “none” or “not applicable” and the correlating clause, sentence, or section does not apply to this Agreement. All other capitalized words have the meanings given in the Standard Terms. A copy of the Standard Terms is attached for convenience only.

Key Terms

The key legal terms of this Agreement are as follows:

Product

The Product is [ description of the product being developed ] .

Program

As part of the Program, Partner will:

[ ] Participate in [ # ] Feedback sessions per [ month | quarter | year | term ]

[ ] Provide case study that can be shared with others

[ ] Appear as a customer in private customer lists

[ ] Appear as a customer on Provider’s website and public customer lists

[ ] Serve as a reference for prospective customers

[ ] [ other: fill in details ]

As part of the Program, Provider will:

[ ] Give a [ flat amount or percentage ] discount to Partner if Partner signs a long-term customer agreement for the Product after completing the Program

[ ] Develop the following Product functionality: [ fill in details ]

[ ] [ other: fill in details ]

Effective Date The date the Agreement starts

Date of last Cover Page signature

Term

[ # ] [ months | quarters | years ]

Governing Law

The laws of the State of [ fill in state ].

Chosen Courts Jurisdiction or where disputes are filed

The state and federal courts located in [ fill in state and/or county ].

Fees

( ) During the Term, Partner will pay Provider [$__________] per [ month | quarter | year | term ] (excluding taxes) in U.S. Dollars to access and use the Product. This amount reflects a discount for Partner’s Feedback and participation in the Program. Partner will pay the fee within [ # ] days from receipt of invoice.

( ) There are no Fees under this Agreement.

Other Changes to Standard Terms
List specific changes to the Standard Terms

Provider and Partner have not changed the Standard Terms except for the details on the Cover Page above. By signing this Cover Page, each party agrees to enter into this Agreement as of the Effective Date.

PROVIDER: [official company name] PARTNER: [official company name] Signature Print Name Title Notice Address Use email or
postal address Date

Standard Terms

  1. Design Partner Overview
    1. Product Access. Partner would like to be one of the first users of the Product. During the Term, Partner will have early access to the Product for its internal business purposes and to give Feedback to Provider and participate in the Program, so long as Partner complies with the terms of this Agreement.
    2. Program and Feedback. The purpose of the Program is for Provider to develop, build, and improve the Product for general use by all of Provider’s customers or users. Partner will give Feedback to Provider on a mutually agreed schedule and will participate in the Program.
    3. Product Improvement. Provider will develop and improve the Product and may use all Feedback and insight about the Product from the Program freely without any restriction or obligation. Partner will not give any Feedback that Provider cannot use in this manner or for the purpose.
    1. Partner will pay Provider the Fees, if any.
    1. Agreement Term. This Agreement will start on the Effective Date and continue for the Term. Provider and Partner may mutually agree to extend the Term, including by email communication.
    2. Termination. Either party may terminate this Agreement for any or no reason. To terminate this Agreement, the terminating party must notify the other party about termination by giving the other party 30 days advance notice.
    3. Effect of Termination. Upon expiration or termination of the Agreement:
      1. Partner will no longer have any right to access or use the Product. Partner will no longer be required to provide Feedback or participate in the Program under the Agreement.
      2. Each Recipient will return or destroy Discloser’s Confidential Information in its possession or control.
      1. The following sections will survive expiration or termination of the Agreement: Section 1.3 (Product Improvement), Section 3.3 (Effect of Termination), Section 3.4 (Survival), Section 4 (Disclaimer of Warranties), Section 5 (Confidentiality), Section 6 (Reservation of Rights), Section 7 (General Terms), Section 8 (Definitions), and the portions of a Cover Page referenced by these sections.
      2. Each Recipient may retain Discloser’s Confidential Information in accordance with its standard backup or record retention policies maintained in the ordinary course of business or as required by Applicable Laws, in which case Section 5 (Confidentiality) will continue to apply to retained Confidential Information.
      1. Provider and Partner each disclaim all warranties, whether express or implied, including the implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. These disclaimers apply to the maximum extent permitted by Applicable Laws.
      1. Non-Use and Non-Disclosure. Unless otherwise authorized in the Agreement, Recipient will (a) only use Discloser’s Confidential Information to fulfill its obligations or exercise its rights under this Agreement; and (b) not disclose Discloser’s Confidential Information to anyone else. In addition, Recipient will protect Discloser’s Confidential Information using at least the same protections Recipient uses for its own similar information but no less than a reasonable standard of care.
      2. Exclusions. Confidential Information does not include information that (a) Recipient knew without any obligation of confidentiality before disclosure by Discloser; (b) is or becomes publicly known and generally available through no fault of Recipient; (c) Recipient receives under no obligation of confidentiality from someone else who is authorized to make the disclosure; or (d) Recipient independently developed without use of or reference to Discloser’s Confidential Information. In addition, Feedback does not constitute Partner’s Confidential Information and Provider may use Partner’s Confidential Information to provide the Product.
      3. Required Disclosures. Recipient may disclose Discloser’s Confidential Information to the extent required by Applicable Laws if, unless prohibited by Applicable Laws, Recipient provides the Discloser reasonable advance notice of the required disclosure and reasonably cooperates, at the Discloser’s expense, with the Discloser’s efforts to obtain confidential treatment for the Confidential Information.
      4. Permitted Disclosures. Recipient may disclose Discloser’s Confidential Information to Users, employees, advisors, contractors, and representatives who each have a need to know the Confidential Information, but only if the person or entity is bound by confidentiality obligations at least as protective as those in this Section 5 and Recipient remains responsible for everyone’s compliance with the terms of this Section 5.
      1. Reservation of Rights. Except for the limited license to access the Product in Section 1.1 (Product Access), Provider retains all right, title, and interest in and to the Product, including any aspects, features, or functionality created in response to Feedback or Partner’s participation in the Program, whether developed before or after the Effective Date. Each Discloser retains all right, title, and interest in and to its Confidential Information.
      2. Ownership . Provider owns all Feedback. Partner hereby assigns to Provider all its right, title, and interest in and to Feedback and will reasonably cooperate with Provider as needed to establish, prove, or defend Provider’s ownership of Feedback.
      1. Entire Agreement. This Agreement is the only agreement between the parties about its subject and this Agreement supersedes all prior or contemporaneous statements (whether in writing or not) about its subject.
      2. Modifications, Severability, and Waiver. Any waiver, modification, or change to the Agreement must be in writing and signed or electronically accepted by each party. If any term of this Agreement is determined to be invalid or unenforceable by a relevant court or governing body, the remaining terms of this Agreement will remain in full force and effect. The failure of a party to enforce a term or to exercise an option or right in this Agreement will not constitute a waiver by that party of the term, option, or right.
      3. Governing Law and Chosen Courts . The Governing Law will govern all interpretations and disputes about this Agreement, without regard to its conflict of laws provisions. The parties will bring any legal suit, action, or proceeding about this Agreement in the Chosen Courts and each party irrevocably submits to the exclusive jurisdiction of the Chosen Courts.
      4. Injunctive Relief. Despite Section 7.3 (Governing Law and Chosen Courts), a breach of Section 5 (Confidentiality) or the violation of a party’s intellectual property rights may cause irreparable harm for which monetary damages cannot adequately compensate. As a result, upon the actual or threatened breach of Section 5 (Confidentiality) or violation of a party’s intellectual property rights, the non-breaching or non-violating party may seek appropriate equitable relief, including an injunction, in any court of competent jurisdiction without the need to post a bond and without limiting its other rights or remedies.
      5. Restrictions. Except as expressly permitted by this Agreement, Partner will not (and will not allow anyone else to): (a) reverse engineer, decompile, or attempt to discover any source code or underlying ideas or algorithms of the Product (except to the extent Applicable Laws prohibit this restriction); (b) provide, sell, transfer, sublicense, lend, distribute, rent, or otherwise allow others to access or use the Product; (c) remove any proprietary notices or labels; (d) copy, modify, or create derivative works of the Product; (e) conduct security or vulnerability tests on, interfere with the operation of, cause performance degradation of, or circumvent access restrictions of the Product; (f) access accounts, information, data, or portions of the Product to which Partner does not have explicit authorization; (g) use the Product to develop a competing service or product; (h) use the Product with activity prohibited by Applicable Laws; (i) use the Product to obtain unauthorized access to anyone else’s networks or equipment; or (j) upload, submit, or otherwise make available to the Product any information or content to which Partner does not have the proper rights.
      6. Non-Exhaustive Remedies. Except where the Agreement provides for an exclusive remedy, seeking or exercising a remedy does not limit the other rights or remedies available to a party.
      7. Assignment . Neither party may assign any rights or obligations under this Agreement without the prior written consent of the other party. However, either party may assign this Agreement upon notice if the assigning party undergoes a merger, change of control, reorganization, or sale of all or substantially all its equity, business, or assets to which this Agreement relates. Any attempted but non-permitted assignment is void. This Agreement will be binding upon and inure to the benefit of the parties and their permitted successors and assigns.
      8. Notices. Any notice, request, or approval about the Agreement must be in writing and sent to the Notice Address. Notices will be deemed given (a) upon confirmed delivery if by email, registered or certified mail, or personal delivery; or (b) two days after mailing if by overnight commercial delivery.
      9. Independent Contractors. The parties are independent contractors, not agents, partners, or joint venturers. Neither party is authorized to bind the other to any liability or obligation.
      10. No Third-Party Beneficiary. There are no third-party beneficiaries of this Agreement.
      11. Titles and Interpretation. Section titles are for convenience and reference only. All uses of “including” and similar phrases are non-exhaustive and without limitation. The United Nations Convention for the International Sale of Goods and the Uniform Computer Information Transaction Act do not apply to this Agreement.
      12. Signature. This Agreement may be signed in counterparts, including by electronic copies or acceptance mechanism. Each copy will be deemed an original and all copies, when taken together, will be the same agreement.
      1. Agreement” means these Standard Terms, the Cover Page between Provider and Partner, and the policies and documents referenced in or attached to the Cover Page.
      2. Applicable Laws” means the laws, rules, regulations, court orders, and other binding requirements of a relevant government authority that apply to or govern Provider or Partner.
      3. Confidential Information” means information in any form disclosed by or on behalf of a Discloser, including before the Effective Date, to a Recipient in connection with this Agreement that (a) the Discloser identifies as “confidential”, “proprietary”, or the like; or (b) should be reasonably understood as confidential or proprietary due to its nature and the circumstances of its disclosure. Confidential Information includes the existence of this Agreement and the information on each Cover Page. Provider’s Confidential Information includes non-public information about the Product.
      4. Cover Page” means a document that is signed or electronically accepted by the parties that incorporates these Standard Terms and identifies Provider and Partner.
      5. Discloser” means a party to this Agreement when the party is providing or disclosing Confidential Information to the other party.
      6. Feedback” means suggestions, feedback, or comments about the Product or related offerings.
      7. Product” means the product or services described in the Cover Page.
      8. Recipient” means a party to this Agreement when the party receives Confidential Information from the other party.

      Common Paper Design Partner Agreement (Version 1.2) free to use under CC BY 4.0 .

      The Design Partner Agreement, annotated

      Cover Page

      The Cover Page contains the details of each specific contract. It also includes variables that you can customize from deal to deal.

      Learn about how the Cover Page and variables work in our anatomy of a contract blog post.

      Common Paper Design Partner Standard Terms Version 1.2 posted at commonpaper.com/standards/design-partner-agreement/1.2 (“Standard Terms”)

      The Design Partner Agreement incorporates the Standard Terms by reference, with a link to commonpaper.com/standards/design-partner-agreement/1.2. Each version of the Standard Terms will remain unchanged and posted our website, and updates will get posted as new versions.

      which is incorporated by reference

      Incorporating the Standard Terms by reference ensures there are no hidden changes in the Standard Terms.

      However, if the Cover Page omits or does not define a highlighted word, the default meaning will be “none” or “not applicable” and the correlating clause, sentence, or section does not apply to this Agreement.

      Some variables are optional. When optional variables are removed from the Cover Page, the related clauses will not apply to the contract.

      A copy of the Standard Terms is attached for convenience only.

      This allows including a copy of the text of the Standard Terms for convenience. You can find a version without the standard terms attached on the design partner page.

      [ description of the product being developed ]

      Square brackets with text indicate a field you should fill in or customize before sending the agreement.

      For this one, enter the name and/or a high-level description of the product your design partner is helping you with.

      Program

      The Program lays out the obligations of each party to the Design Partner Agreement. Design partners are less like like traditional customers and more like early believers in your vision. A more in-depth discussion of design partners is available in our blog post about working with design partners.

      As part of the Program, Partner will:

      This is where you list the obligations of the design partner. You can add, remove, and edit the items on this list to match the details of your program.

      Square brackets with blank space indicate choices that are optional. You can pick none, one, or more than one. Indicate selections by checking the box for those you wish to include and/or deleting the unused options.

      Participate in [ # ] Feedback sessions per [ month | quarter | year | term ]

      From the Benchmark: 72% of design partner agreements include regular feedback as an obligation of the partner. Of those, 46% had feedback sessions twice per month, while 36% had monthly feedback sessions.

      Appear as a customer in private customer lists

      From the Benchmark: 64% of design partner agreements allow the design partner to appear in private lists.

      Appear as a customer on Provider’s website and public customer lists

      From the Benchmark: 61% of design partner agreements allow the design partner to appear in public customer lists.

      As part of the Program, Provider will:

      This is where you list your obligations to the design partner. However, this is optional.

      Give a [ flat amount or percentage ] discount to Partner if Partner signs a long-term customer agreement for the Product after completing the Program

      From the Benchmark: 43% of design partner agreements offer a future discount on a long-term subscription.

      Term

      The Term is how long the agreement lasts and how long each side will be required to participate in the design partner program.

      [ # ] [ months | quarters | years ]

      From the Benchmark: nearly half (49%) of design partner agreements have a term length of 3 or 6 months.

      Governing Law

      Governing Law identifies the set of laws under which the contract will be interpreted.

      fill in state

      Fill in which state’s laws you would like to apply to contract interpretation and disputes.

      Chosen Courts

      Chosen Courts identifies where a lawsuit related to the contract can be filed in the event of a dispute.

      fill in state and/or county

      Fill in where you would like lawsuits related to the contract to be heard.

      Fees

      Charging fees is optional. If you do not charge fees as part of your design partner program, you can select the no fee option and delete the other.

      Parentheses with blank space indicate a choice you need to make where one option must be chosen, but not more than one should be selected.

      There are no Fees under this Agreement.

      From the Benchmark: the vast majority of design partner agreements (75%) do not include fees as part of the design partner program.

      Other Changes to Standard Terms List specific changes to the Standard Terms

      This is an optional field. Use it to customize or add to the Standard Terms. If there are no changes to the Standard Terms, delete this entire row.

      Fill in, if any.

      Examples of how to use this section can be found in the Language Library.

      Partner will give Feedback to Provider on a mutually agreed schedule and will participate in the Program.

      Design partner programs are intended to allow a company to develop and improve their product. As a result, the feedback and Program components are crucial.

      Partner will pay Provider the Fees, if any.

      Fees are optional in design partner relationships. Use the Fees variable on the Cover Page to set fees, including to “none”.

      Either party may terminate this Agreement for any or no reason.

      Although this agreement is for a vendor<>customer relationship, it’s not a standard one. There is more depth to the relationship, and the product is in the early stages. As a result, the parties often need a way to end the relationship early. Perhaps they’re ready to move to a full agreement (CSA) or the company pivots to a different product direction.

      Disclaimer of Warranties

      This standard intentionally does not include a limitation of liability. You could use the Other Changes to the Standard Terms section on the Cover Page to make the following edit to add liability limitations:

      “Update Section 4 to be called ‘Disclaimer of Warranties and Limitation of Liability’ and add as Section 4.2: ‘Each party’s total cumulative liability for all claims arising out of or relating to this Agreement will not be more than [ $ dollar amount ].'”

      Provider and Partner each disclaim all warranties, whether express or implied, including the implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement.

      Under a design partnership, the product is usually in the nascent stages and inherently unproven, similar to a beta product. As such, the standard terms do not include warranties that are commonly seen in a Cloud Service Agreement.

      Confidentiality

      This does not contain any protection or provisions for personal data or data privacy due to the early nature of the product.

      You could use the Other Changes to the Standard Terms section on the Cover Page to make the following edit to add a data processing agreement:

      “Provider and Partner agreed to a Data Processing Agreement on [ insert date of DPA ], which controls each party’s rights and obligations about personal data. The terms of the Data Processing Agreement will control in the event of any conflict with this Agreement.”

      Ownership

      Due to the nature of a design partnership, the ideas exchanged as part of the Program are inherently intended to become part of the product. With product development at such an early stage, any type of cloud over title and ownership of the vendor’s product could be an issue for future success of the company. As a result, the standard includes an assignment to the provider of any intellectual property rights in the Feedback.

      Governing Law and Chosen Courts.

      Common Paper standard agreements were created with the laws of the United States in mind by a committee of US-based attorneys.

      The parties will bring any legal suit, action, or proceeding about this Agreement in the Chosen Courts and each party irrevocably submits to the exclusive jurisdiction of the Chosen Courts.

      Some companies prefer arbitration for speed and confidentiality reasons. You could use the Other Changes to the Standard Terms section on the Cover Page and make the following edit to add mandatory arbitration:

      “Replace the second sentence of Section 7.3 with: ‘The parties will arbitrate any dispute about this Agreement in the state or county that encompasses the Chosen Courts, in English, and agree to finally settle all such disputes according to the Rules of the Judicial Arbitration and Mediation Service (“JAMS”). To the extent the JAMS streamlined rules are available, they will apply. The arbitral decision may be enforced in any court. To the extent a claim cannot legally be arbitrated (as determined by an arbitrator), the parties will bring the suit, action, or proceeding that cannot be arbitrated in the Chosen Courts and each party irrevocably submits to the exclusive jurisdiction of the Chosen Courts.'”

      Assignment

      This permits either party to assign the agreement for an M&A or similar transaction. However, some companies may not want to allow assignment, even in the context of of an M&A transaction. You could use the Other Changes to the Standard Terms section on the Cover Page and make the following edit to prohibit all assignments:

      “Replace Section 7.7 with: ‘Neither party may assign this Agreement without the prior written consent of the other party. Any attempted but non-permitted assignment is void.'”

      Free to use under CC BY 4.0

      All Common Paper agreements are released under the Creative Commons CC BY 4.0 license, which enables you to use the agreements in any way, as long as you leave in the attribution.