Oil Marketing Companies (OMCs) launched a facility by the name 'e-SV' on pilot basis in May 2015. 'e-SV' is the electronic subscription voucher emailed to the customer upon release of LPG connection online. Subscription Voucher indicates the number of cylinders and pressure regulators loaned to the customer against the security deposit. The facility enables the customers to register, make payment online for availing LPG connection at his/her doorstep without visiting the LPG distributorship. The SAHAJ initiative was formally launched in 12 cities on 30 th August, 2015. Online new LPG connection is released after intercompany de-duplication in all districts where NIC has extended the facility. For the remaining districts, connections will be released as per the existing process of Intra Company de-duplication till NIC extends similar facility to the remaining districts.