Tableau is Salesforce’s visual analytics platform. You can deploy it on your own servers, in the cloud, or natively integrate it with your Salesforce CRM—perfect if you plan to analyze customer data.
Why I picked Tableau: The native integration with Salesforce is a significant selling point for any business that already uses the company’s CRM. It’s pretty much the only statistical analysis software with this kind of integration. Of course, you can connect just about any other data source to the platform, too. The software is also powered by Salesforce’s Einstein AI, which allows you to use the tool to make AI-driven predictions based on your data.
Tableau Standout Features and Integrations
Features include a native Salesforce integration, a standout feature for Salesforce users. The platform also features a drag-and-drop modeling tool (so you don’t need to know how to code to use the platform), Einstein AI, which delivers predictions and recommendations based on your data, and a bespoke data preparation tool, Tableau Prep Builder.
Integrations include Salesforce CRM and a host of other data sources (such as Excel, Amazon Redshift, Snowflake, and Splunk. It also integrates with several other business applications, including AWS, Google Cloud, SAP, Alibaba.com, and Informatica.
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Domo is a cloud-based data platform designed to help everyone in your organization better use business data. The software’s intuitive dashboards and reporting make it simple for even first-time analysts to generate insights and put data to work.
Why I picked Domo: Of all the statistical analysis software tools in this list, Domo is probably the most user-friendly. The software automates data extraction, meaning data can be transferred from spreadsheets to dashboards in real-time. Embedded analytics even lets you share dashboards externally with clients or partners.
Domo Standout Features and Integrations
Features focus on making it easy to understand data. The platform offers personalized and customizable visualizations, custom dashboards, automatic alerts when data changes, and external sharing capabilities.
Integrations include Google Drive, Google Analytics, Microsoft Excel, Dropbox Business, Basecamp, Shopify, Hubspot, and dozens more business apps.
LEARN MORE ABOUT DOMO:Best for large teams with different skill sets
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IBM SPSS is a statistical software platform with a user-friendly interface that lets users prepare and analyze data without knowing how to code. The tool uses drag-and-drop functionality to perform analysis and provides a range of technical demos to help you get started.
Why I picked IBM SPSS: Some statistical software platforms overwhelm users with a wealth of features. Others limit capabilities to appeal to a novice audience. But IBM SPSS manages to strike a balance between the two, positioning itself as a user-friendly option while also having a range of comprehensive features (like regression analyses). This makes it easy for inexperienced analysts to get to grips with the platform but means they won't have to switch to a different solution once they become competent.
IBM SPSS Standout Features and Integrations
Features that separate IBM SPSS from competitors include a clean, easy-to-use interface and drag-and-drop functionality. All users need to do is point and click on the relevant model to run an analysis on their data. There's a vast number of statistical models to choose from, ranging from basic functions like frequency modeling to advanced regression modeling, and the platform even automates much of the data preparation process.
Integrations include a range of other data analysis tools, including TIMi and JMP, and survey platforms such as Voxco Online and Rotator Survey
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